I mentioned this post last week. I got a Facebook Fan Page. I finally decided to take the plunge after reading a post by Nathan Bradford. I mean, I was teetering on the idea, since I’ve got a good feeling that this is the time. This book is gonna be the one that gets picked up, and I’m gonna need to control my image.
Control my image. Isn’t that what most social media is about? Authors buy websites with their names. They control their Twitter and Facebook Fan Pages. Because if you don’t, someone else will. And then you’ve gotta call up Twitter or Facebook or Foursquare, or wherever and mention it isn’t you. You’d like them to take down the fake account. You gotta show it isn’t you. Even when you get it taken down, there is a cached version on the web, somewhere, and you gotta explain it isn’t you. Doesn’t that sound like fun?
Yeah, yeah, I know. Everyone else is gonna mention that social media is all about gaining fans and marketing. If you aren’t controlling your image, you can’t work on the marketing. (I say this almost daily to politicians. Daily.) Besides, in today’s world, marketing is your image. Okay, that’s always been true.
Think about Katherine Hepburn. Everyone thinks of her as this glorious woman who was beautiful and the definition of female sensuality. Uh huh, the woman who refused to wear skirts and dresses before it was socially acceptable. A woman who controlled her image as a feminist and turned it from “bad” to something women held up to their daughters as a blueprint for their lives.
Skip up to bad image. We’ll ignore the obvious choices (say: Charlie Sheen) and look at say Eminem. Now, Eminem understands his bad image gets him money. He’s a punk, and his audience is filled with wannabe punks. The more people think Eminem isn’t mainstream and isn’t “an angel,” the more dollars come in to his pocket.
Image is marketing. Marketing is about image. (Yeah, I say this a lot.) You have to control the image or you lose the marketing. Which is why when I decided to start this journey I bought a web domain, and got Twitter. This is just the next logical step. If I control the Facebook fan page about me, and about my books (to come along when books are in the calendar to be released), then I can use that as a marketing format.